ASV News
From the Social Media team
In 2020 Chris Anderson and I formed a social media team, as we saw a possibility for a more active
presence on social media.
Since then we have been actively promoting exhibitions in real life and online.
We have been able to increase the reach of our social media (Facebook and instagram) massively, which
is great because of course, with covid, it was hard to reach people in real life.
We also started a Facebook group for members of the ASV only, which functions as an easy way to communicate, ask questions, find help, share: ‘call for artists, support each other, etc. (ASV members group on Facebook)
The large advantage of social media platforms is that people ‘follow’ what they think is interesting- so that
makes it easy to target an audience, and reach the people that like sculpture, or art in general.
In this way it is a very focussed effort to advertise what we do- and our exhibitions. Compared to flyers in a
cafe, where a lot of people come, but are not necessarily interested, this is a lot more effective.
And- it's free!!!
THE BUT:
As social media grows organically - people need to find us, by searching for ‘interested’, or by ‘following’
hashtags (on instagram mainly) .
People who are not actively looking at a time we are advertising- don’t get reached.
This is where we all (ALL our members) can play a role.
Every time we have a show I make an ‘event’ on Facebook. If all members on Facebook share these
events a LOT (often)- they spread to your friends, their friends, and further (ask your friends to share as
well)
You can also create your own posts, copy the link of the event, and add a photo of your work in the show.
The more the event gets shared, the more free advertising we get!




